Concert for a cause
Rotaract District 3141 organised the ‘Arjun Kanungo Live,’ a music concert at the Phoenix Market City in Kurla, Mumbai, to raise funds for the district project, Umeed, an initiative to fund paediatric heart surgeries, curb malnutrition and provide clean drinking water for the underprivileged.
RAC Mumbai Downtown partnered with the district for the music show which attracted over 1,200 people and 450 Rotaractors. “This is probably the first mega Rotaract fundraiser in our district,” says club president Toral Mazmudar who runs an event management company.
RAC Mumbai Downtown, the oldest Rotaract club in the district, is on its 51st year and “this project is a fitting tribute to our legacy. All of us had so much leadership and management lessons to learn from the event,” she says. The organising committee was supported by over 50 Rotaractors, divided into teams to implement various strategies for the effective completion of the programme.
The huge footfall for the fundraiser was made possible due to the massive publicity it enjoyed. Special stalls were put up in colleges and other public places, and the programme was promoted on both print and digital media, and through influencers. “We tied up with Radio Mirchi who ran a contest for us and two lucky winners won free VIP passes for our concert. We also had a special giveaway arranged for Rotaractors and one lucky winner got a chance to meet the star of the night, Arjun Kanungo.”
Upcoming Bollywood singer Himanshu Kohli and his team performed the opening act before Kanungo had the audience grooving to music for two hours. He helped Rotaract District 3141 auction a painting, the proceeds of which was also donated to support Project Umeed. RAC Mumbai DT had invited 35 children from an NGO and it was their maiden experience of a live concert, says Toral.
DRR Gemin Shah who attended the concert spoke about the district project and the causes it supports to garner contribution from the public. A two-minute video on Project Umeed was screened at the concert.
“It was a beautiful experience to be a part of Project Umeed. It’s just the beginning, a lot more to go!” smiles Toral who joined Rotaract two years ago.
